A company business plan includes specific tactics for reaching objectives set in the business strategy. A business plan is merely a "plan for the business," where the business may be a profit-making company, a government organization, or a non-profit organization. A business plan can also represent a product line, an individual product, a line of service products, or some other part of a larger business entity. For companies in private industry, the heart of the business plan is a business model and business strategy which describe how and where the company expects to make and spend money.
9+ Business Plan Executive Summary Examples – PDF
The Business Plan
If you want to start a business, you must prepare a business plan. This essential document should tell the story of your business concept, provide an overview of the industry in which you will operate, describe the goods or services you will provide, identify your customers and proposed marketing activities, explain the qualifications of your management team, and state your projected income and borrowing needs. Treat it as an ongoing guide to your business and its operations, as well as a yardstick by which you can measure your performance. Keep it handy, update it periodically, and use it to assess your progress. In developing and writing your business plan, you must make strategic decisions in the areas of management, operations, marketing, accounting, and finance—in short, in all the functional areas of business that we described in Chapter 1 "The Foundations of Business".
What Are the Functions of a Business Plan?
A business plan can help you to define and classify the goals you have for your business. Devoid of fluff, a business plan is a business document that is written for a variety of audiences. You might send your business plan to investors or it might be written for the benefit of your employees. Generally, the audience should have no bearing on the content. In the end, the business plan is about the business, its goals and how to achieve those goals.
A well thought out business plan is critical to the success of any new venture. The business plan not only identifies the goals of your business, but it also will outline the plans to execute those goals. It tells you both where you want to go as well as how you are planning to get there. Many people, though, have a limited view of the business plan and what it can do for them, and even question the need for a written business plan at all. It is more than just a document you can use to discuss financing with investors and lenders.