In this business case of Google, the corporate structure is designed to support the need for innovation and creativity. In this way, the organizational structure contributes to business optimization to address competitors, such as Apple , Amazon. Snapchat , and Twitter. In , the conglomerate Alphabet Inc. In , upon further restructuring, the company became Google LLC. Despite such restructuring, the company retains its organizational structure, considering that its core business processes remain largely the same, including online advertising, cloud computing, digital content distribution, and consumer electronics.
Google Case Study Organizational Culture
13 Reasons Google Deserves Its 'Best Company Culture' Award
They are risk taking, innovation and employee friendliness. At Google, the employees are challenged to take risks. However, it is known not only for technological innovation and being the most user friendly search engine, but also for its employee friendly work environment. The culture of Google has also been linked to its success. Organizational culture can be the key to success and a driver of performance as in the case of Google. For years continuously, Google has been ranked as one of the best places to work.
Organizational Culture of Google
Until now, it is the favorite search engine all the time due to its accuracy and speed in finding results. This investigation draws attention to several important cultural issues in business utilizing an anthropological perspective. It probes the relationship between culture and human behavior,. Google: Redefining Corporate Culture As years pass by and generation after generation of Americans age, each generation can look back to their time in this world and identify examples of true greatness, greatness that has left an indelible mark on their memory of days past. Edward Stoker.
It's official: Comparably has named Google as the tech company with the best corporate culture. The award is hardly a shock -- even those outside the industry have heard of Google's unparalleled employee perks and expansive Silicon Valley campus. But there's much more to the tech titan's successful culture than free meals and on-site amenities like massages and dry cleaning.